Shopping online can feel like magic, until that “perfect” piece arrives and it doesn’t fit, feel right, or come with surprise duties you didn’t factor in. The good news? Online shopping can be a game-changer if you shop with strategy.

Here are my top 10 online shopping rules to save money, avoid disappointment, and build a wardrobe you’ll actually love wearing.

1. Don’t Shop Online After a Glass (or Two) of Wine

It sounds fun in theory. But shopping while tipsy leads to:

• Impulse buys
• Sizing mistakes
• “What was I thinking?” regrets

Bowling drunk? Sure. Shopping drunk? Absolutely not.

2. Always Shop With a Wardrobe List

Online stores are designed to tempt you, but your closet needs focus.

Before you start:

• Review what you already own
• Create a list of wardrobe gaps (e.g., spring jackets, elevated basics, better denim)
• Set a spending limit to keep your budget in check

This helps reduce duplicate purchases (black t-shirt #17, we’re looking at you) and keeps your shopping intentional.

3. Stick to Brands You’ve Tried On Before

Fit is everything. If you’ve never worn the brand, you’re gambling on cut, stretch, and feel.

If you’re curious to try something new:

• Start with just one piece
• Be prepared for a possible return
• Check online reviews and fabric details carefully

Consider it tuition for your online fashion education.

4. Use the Size Chart – Yes, Even If You “Always Wear a Medium”

Sizing is not universal. A size 6 in one brand might be a size 10 in another.

Here’s what to do:

• Grab a soft measuring tape and compare your bust, waist, and hip to the size guide
• Read sizing reviews for insights (some sites even crowdsource “true-to-fit” scores)

This one step can save you hours of return logistics.

5. Know the Shipping and Return Policies Before You Buy

Before you check out:

• Are duties and taxes included?
• Are returns free, or do you need to pay to ship it back?
• Is there a return window?

Canadian shoppers: Always assume an extra 20–25% for duties unless the site says otherwise.

6. Check the Fabric Composition

Photos don’t tell the whole story. Look for:

• Fabric content (natural fibres vs. synthetic)
• Washability (machine washable, hand wash, or dry clean only)
• Stretch or structure (depending on the fit you prefer)

Bonus tip: Compare the fabric to similar pieces you already love wearing.

7. Always Search for a Coupon Code

Before you hit checkout:

• Check sites like retailmenot.ca or Honey
• Google “[store name] promo code” for current offers
• Sign up for the brand’s newsletter if they offer a first-time discount

Little effort, big payoff.

8. Price Match Across Multiple Retailers

That dress you love? It might be $30 cheaper somewhere else.

Here’s what to do:

• Copy the item name or product code
• Paste it into Google Shopping or shopstyle.ca
• Compare prices across retailers

Even if you prefer one retailer, knowing the price range can help you wait for a better sale.

9. Use a Dedicated Email for Shopping Newsletters

Retail emails can take over your inbox faster than you can say “free shipping.”

Solution:

• Create a secondary email account just for store sign-ups
• That way, you’ll still access promo codes without cluttering your personal inbox

You’ll thank yourself later during sale season.

10. Save Items to a Wishlist or Shopping Board

If something’s outside your budget or you’re just not sure, don’t rush. Sleep on it.

Options for wishlisting:

• Use the brand’s built-in wishlist feature
• Create a private Pinterest board
• Try tools like wishlistr.com or even a simple Google Sheet

Keep track of items you’re watching and wait for a price drop, or fall out of love with it and save your money altogether.

Need Help Finding the Right Piece?

Not sure if that jacket is worth it? Overwhelmed by sizing? I’ve got you.

Whether you’re building a seasonal capsule wardrobe or just need help finding the perfect jeans, Your Shop Girl is here to help you shop smarter, and dress better.